Crypto Broker App
Coinmerce is a leading cryptocurrency broker in the Netherlands, providing users with a simple and secure platform to buy, sell, and manage digital assets.
/ Overview
The primary goal was to redesign the entire mobile application to create a more intuitive, compliant, and scalable user experience.
Client
Coinmerce
Date
January 2025
Role
Lead Product Designer
Website
Visit website
App Store
View on App Store
(Contribution)
My Contribution
Led the complete redesign of the Coinmerce mobile application from concept to launch, conducting UX audits, user research, surveys, and usability testing to inform the product vision and user experience strategy.
Designed end-to-end user flows, wireframes, interactive prototypes, and final UI, while creating and maintaining the design system used by development teams. Collaborated closely with front-end engineers throughout implementation, facilitated stakeholder workshops to align business and product goals, and partnered with compliance and legal teams to embed regulatory requirements into the user experience.
Key deliverables:
User surveys & research
User testing & usability testing
Wireframes & interactive prototypes
Design system
Final UI designs
Development testing & QA
Developer hand-off
Following launch, monitored product performance and drove continuous improvements based on user feedback and data. Additionally, contributed to establishing the Growth Unit, focusing on user activation, engagement, and retention.
/ Final Result
The new Coinmerce app launched successfully in January 2025 after more than a year of design, development, testing, and validation.
The project transformed the Coinmerce mobile experience from a collection of fragmented user flows into a cohesive, user-centered platform that better serves both customers and business objectives.
Impact
21%
First + Fund conversion
AUM increased by 30%
62%
Transactional Flows
Completion rate
33%
Reduced churn
Yielded more orders
44%
Tickets
Less support tickets
Available to work