Lead Site
Coinmerce is a Netherlands-based crypto brokerage platform offering users an accessible way to buy, sell, and manage digital assets. The marketing website served as a primary acquisition channel but had become outdated in both structure and performance, limiting its effectiveness in driving user acquisition and engagement.
/ Overview
I was responsible for the end-to-end ownership of the redesign, including conceptualisation of the new website structure, UX design direction, and overall project management. This included defining user flows, coordinating design output, managing stakeholders, and ensuring alignment between internal teams and external agencies.
(Contribution)
My Contribution
I was responsible for the end-to-end ownership of the redesign, including conceptualisation of the new website structure, UX design direction, and overall project management. This included defining user flows, coordinating design output, managing stakeholders, and ensuring alignment between internal teams and external agencies.
(Project Results)
Project Results
The redesigned website was successfully launched after eight months of work, with only minor post-launch Ul refinements required. The new platform delivered a significantly improved foundation for SEO performance and conversion optimisation. It enabled better content discoverability, more effective user acquisition flows, and a clearer alignment between marketing efforts and product growth objectives. The project also established a more structured and scalable approach to ongoing website development and optimisation.
Available to work